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21. Zone of tolerance in Malaysian hotel services by Zafirah Hanoum Ahmad Ariff Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
22. Factors affecting consumer attitudes towards mobile advertising in Malaysia by Abdurahmanov, Ravshan Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
23. Kuala Lumpur's sense of place among Chinese International Students by Wang, Lin Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
24. Factors influencing satisfaction and behaviorial intentions to theme parks in Malaysia by Chin, E Vin Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
25. The effect of internet apprehension and website quality on air passengers' satisfaction of Air Asia's website by Tan, Lee Ting Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
26. Peningkatan tahap kepuasan pelanggan dan perilaku pembelian kembali by Wong, Mee San Publication: , Kertas Projek Master 2010 Availability: Copies available: (), Actions: Add to Cart
27. The effect of consumer ethnocentrism influence on willingness to buy Malaysian brands by Lee, Huay Ling Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
28. The influence of country of origin effect on mobile phone repurchase intention by Ng, Yvonne Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
29. The moderating effects of physical environment on the relationship between hospitality and satisfaction in Malaysian hotel services by Noor Izyana Zakaria @ Mohamad Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
30. The roles of service quality on emotional satisfaction, customer loyalty and perceive monetary value in Malaysia's budget hotel industry by Abdul Halim Hassan Sabtu Publication: Availability: Copies available: (), Actions: Add to Cart
31. Dimension of hotel experiences of people with disability : perspective from deaf guest by Chong, Maggie Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
32. The study of marketing communication and commercial vehicle puchase decision by Lau, Pey Chyi Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
33. The effects of physical environment on the relationship between hospitality and satisfaction in luxury restaurant context by Borna, Gholamreza Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
34. Retailer brand equity and customer satisfaction :an empirical examination of three hypermarket retailers in Malaysia by Kiani, Ali Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
35. Determining the factors affecting products' brand equity :empirical study by Ghafouri, Milad Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
36. Effect of recommendation agent on on-line consumer unplanned purchase behavior through loyalty by Gharakheyli, Amir Ramezani Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
37. Innovation and entrepreneurial competencies of small and medium entrprises by Ratna Marliza Mokhtar Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
38. The role of religiosity in customer's preference towards Shariah-complain hotel by Nurul Huda Binti Othman Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
39. The influence of brand experience and hospitality on customer delight in holiday resorts by Mohd Lutfi Iskandar Bin Sahid Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
40. Consumer' acceptance of biodegradable disposable cutlery by Hamidreza Mardaneh Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
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