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61. Exploring the impact of corporate social responsibility on malaysia hospitality services in respect of corporate identity management, image and firm performance by Sheli Elena Binti Shaharuddin Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
62. Pre-purchase intention and commitment of luxury products :testing direct and moderating effects by Khan, Nur Jahan Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
63. The impact of pharmacist-patient service relationship and patient trust on drug store affective commitment by Alrashdan, Manal Shahir Ata Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
64. A preliminary study on the moderating effects of country-specific hospitality and nonverbal communication on the relationships between hospitality and satisfaction in hotel services by Yee, Kar Soon Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
65. Research project customers' emotional attraction in pre-purchase stage of automobile purchase by Yun, Zhang Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
66. Consumer's perception toward green marketing by Yong, Seng Wei Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
67. Potential green marketing communication mechanism by Quan, Wei Yee Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
68. Perceived individual responsibilities in green marketing by Wong, Yee Fong Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
69. Story telling as a method of idea generation in environmental marketing by Wee, Sik Wei Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
70. Predicting and understanding young consumers' usage of social networking sites from theory of reasoned action :consumers from China vs Malaysia by Ting, Zhao Publication: , Kertas Projek Master GSB Availability: Copies available: (), Actions: Add to Cart
71. The influence of perceived image on passengers' expectation toward inflight hospitality of national carries by Nameghi, Ehsaneh Nejad Mohamm Publication: , Tesis PhD (GSB) Availability: Copies available: (), Actions: Add to Cart
72. Entrepreneurial strategic flexibility and the construction of resources in new firms by Adriana Binti Mohd Rizal Publication: , Disertasi Kedoktoran (GSB) Availability: Copies available: (), Actions: Add to Cart
73. Perhubungan antara gaya kepimpinan spiritual transformasional dan transaksional dengan komitmen organisasi dan hasrat untuk kekal :kajian di kalangan pegawai parti politik di Malaysia by Zaini Bin Jamaludin Publication: , Tesis PhD (GSB) Availability: Copies available: (), Actions: Add to Cart
74. Service loyalty and switching behaviour in mobile phone service usage by Farzana Quoquab Binte Habib Publication: , Disertasi Kedoktoran (GSB) Availability: Copies available: (), Actions: Add to Cart
75. Peranan ketaksamarataan maklumat dan struktur modal dalam hubungan antara pendedahan maklumat dan kos modal ekuiti by Zaini Binti Embong Publication: , Tesis PhD (GSB) Availability: Copies available: (), Actions: Add to Cart
76. Research on a study on customer satisfaction toward service quality in Air Asia Malaysia by Ramesh A/L Palanisamy Publication: , Kertas Projek Master (GSB) Availability: Copies available: (), Actions: Add to Cart
77. The influence of emotional appeals in advertising on consumers' purchase intention in hotel industry by Fotouhnezhad, Ladan Publication: , Kertas Projek Master (GSB) Availability: Copies available: (), Actions: Add to Cart
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